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SMG’s Kyen?Es? Hits #5 on Billboard’s Latin Airplay Chart

Saban Music Group’s Kyen?Es? Breaks into the Top 10 Latin Airplay Chart at #5 with “El Carnaval De Celia: A Tribute,” As a Celebration of the Life of Celia Cruz
As the ultimate homage to music, KYEN?ES? is an exciting, new concept by Saban Music Group (SMG) that focuses on musical performances, spotlighting iconic musical works, through reimagination and reinterpretation.

The premiere project for KYEN?ES? is “EL CARNAVAL DE CELIA” A TRIBUTE,” a concept that draws inspiration from Celia Cruz’s timeless hits: La Vida es Un Carnaval, La Negra Tiene Tumbao, and Rie y Llora. The song reached a new milestone of #5 on the Top 10 of Billboard’s Latin Airplay Chart, which shows the audience’s appreciation for reimagined classics from La Reina de La Salsa. 

Upon its release on July 16th, “EL CARNAVAL DE CELIA” A TRIBUTE” became radio’s No. 1 most added on both the Latin Rhythm and Tropical charts within 48 hours and continues to collect over 5MIL+ combined views and 600+ Subscribers on YouTube. It was also performed at Univision’s Premios Juventud 2020, where KYEN?ES? Spectacularly closed the historic night. SMG’s new concept project with KYEN?ES? is showing breakthrough not only on TV but also with radio accomplishments.

KYEN?ES? from the Spanish phrase ‘Quien es?’ or ‘Who is?’ is about the experience of music—the songs, sounds, and culture that resonate with audiences worldwide. This inspiring movement encourages all generations and cultures to immerse themselves in eclectic genres via original interpretations, covers, and medleys of hit songs by iconic artists.

As the Queen of Salsa, Celia Cruz is an enduring legacy for the Latino culture and beyond. A shining star of the Cuban American community and a pioneer in bringing Afro-Cuban music to the world stage, her undeniable influence continues to attract a growing following. With this new peak, a #5 on the Latin Airplay Chart, “El CARNAVAL DE CELIA: A TRIBUTE,” has been successful introducing Celia to new audiences and reinvigorate her existing fan base to celebrate her life and work.

Always evolving, KYEN?ES? will stay true to spotlighting iconic musical works, through reimagination and reinterpretation.

Official Music Video:
Official Lyric Video:

About SMG:
Saban Music Group LLC (SMG) is a global music entertainment company based in Los Angeles, California. SMG was founded in 2019 by Haim Saban, Chairman and Chief Executive Officer of Saban Capital Group LLC and a worldwide pioneer and leader in the entertainment industry. SMG captures the globalization of music by identifying, signing, and developing artists with international appeal. Earlier this year, SMG announced a global distribution and marketing agreement with Universal Music Group (UMG), the world leader in music-based entertainment.
Since its launch, spearheaded by industry veteran Gustavo Lopez, SMG has been signing artists and developing content for the global music audiences. The music entertainment company is committed to providing resources for both local and international artists through its 360 model. The company operates in many pillars, including recorded music, publishing, touring, management and acquisitions. SMG’s global artist roster includes Static & Ben El (Israel), Mergui (Israel), Marie Monti (France), Chesca (Puerto Rico), and Reykon (Colombia), to name a few.