Latin pop music sensation, SEBASTIAN YATRA, extends his relationship with market leading Latin music company, Universal Music Latin Entertainment and with artist management company, Global Talent Services. This agreement will encompass on one side music recording, marketing strategy and distribution, while on another level, deal with the planification of touring, brand partnerships and everything else the agency sees. Together, UMLE and GTS will join efforts to steer YATRA’s recording, touring and business ventures, in its entirety, for years to come.
Landing at the heels of YATRA’s sophomore album release, FANTASIA (releasing April 12th), this power-move is focused on further energizing YATRA’s stronghold of the Latin pop landscape by expanding his recorded music and live strategy to a GLOBAL audience.
Jesús López, Chairman & CEO of Universal Music Latin America & Iberian Peninsula said, “I would like to thank Sebastián for his confidence and support toward all of our initiatives which we initialized together from day one of our partnership that which we are now extending. Sebastián has demonstrated throughout the years that teamwork makes the road much easier and especially coming from the hands of Aníbal, Adela and Roberto whom have been fundamental to the great success that he has attained. His talent and hard work will mark an important era in Latin music at a global scale and together we will be able to enjoy it for years to come.”
In respect to that, Sebastián Yatra commented, “I’m very happy to be able to renew my contract with Universal Music, to which I am very grateful for their faith and efforts. I hope that there are many more years to come of dreaming big and taking risks to make the music that fills my heart. Renewing means new goals and I feel that we are ready to take on anything that comes our way. I am taking this step with immense gratitude, dedication and faith.”
SEBASTIAN YATRA burst onto the global music stage in 2016 with his first single and global super-hit, “TRAICIONERA,” under renowned label, UMLE. The single quickly landed on Spotify’s Global Top 50 Chart and clocked over 1 Billion Combined Streams along with 5 Diamante and 29 Platino records internationally. Since then, the Colombian native and 3X Latin GRAMMY nominee has consolidated himself as the most successful Latin Pop breakout star in recent times and one of the fastest growing Latin touring artists in the United States, Latin America and Spain.
YATRA’s 2018 debut album, MANTRA, debuted as the #1 Latin Pop album according to Billboard in the US and is certified 2X Platino by the RIAA. MANTRA has received a multitude of international awards, nominations and certifications of which sparked an international tour that made 100 stops in 17 countries and was attended by over 500,000 spectators.