Luis Fonsi and Nicole Scherzinger have teamed up with Playtika to create “She’s BINGO,” a new song and video produced by MC Blitzy. The collaboration has been organized by the world’s most popular free-to-play mobile bingo game, Bingo Blitz, which is played by over one million daily players.
“She’s BINGO” is a modern reinvention of the disco classic “D.I.S.C.O.” by Ottawan, originally released in 1979. The video features Nicole and Luis dancing and singing their way around different global locations from a Tokyo market to the New York subway system – all shot in Miami. The video scenes are closely tied to activities in the Bingo Blitz game, which encourages its community of players to “Discover the World” through social interaction and themed designs based on different global cities.
The full song and video will first debut on Luis Fonsi’s YouTube channel on March 8, 2021, and it will be immediately available for a wider release across DSPs, T.V., radio, and digital players worldwide. The new track adds Luis’s unique Latin flair to the original song, and Nicole can be seen reclining in a luxurious hotel suite and performing with backing dancers in outfits inspired by each featured location.
The track brings a feeling of familiarity and nostalgia but with a distinctly modern and catchy twist, in keeping with Bingo Blitz’s take on the classic Bingo game, designed to attract both older and younger generations. Bingo Blitz’s mission is to reinvent how people enjoy Bingo, attracting the next generation of Bingo players through a narrative progression, social elements connecting players from around the world, many regularly updated innovative features including side-games, and player-driven charity donations, as well as popular celebrity partnerships.
When talking on set, Luis Fonsi said, “I love to write and produce, not only sing and perform, and I was really happy that they let me put my own flavor to the song. We need dance, and we need joy in our lives now more than ever. The production is amazing, the sets– I don’t want to use the word surprise because I knew I was dealing with amazing people, but I am very surprised. It’s just the story of traveling the world – the outcome is going to be amazing for everybody.”
On a behind-the-scenes video recorded on set, Nicole Scherzinger said, “I’ve shot a lot of music videos, and this is on another level. Fonsi has made the whole project easy and fun. When I think about Bingo, it makes me think about my family because I used to play it with my family growing up, and it’s super fun.” Dudu Dahan, General Manager at Bingo Blitz, said, “Reinvigorating this song with Nicole and Luis, two tremendously talented artists, was a fantastic endeavor. The resulting track is fun and catchy, and I am certain people will be singing it for years to come. At Bingo Blitz, we pride ourselves on our innovative thinking and the reinvention of this classic game that now bridges geographic divides and age gaps, so breathing new life into this song felt like a fitting way to connect generations through a shared playful experience.”
About Nicole Scherzinger
Multi hyphenate talent Nicole Scherzinger is best known as the lead singer of one of the world’s biggest girl bands, ‘The Pussycat Dolls.’ The Grammy-nominated singer has accrued number one singles globally with expansive music accomplishments across a multitude of genres, including performances with opera legend Andrea Bocelli and an Olivier Award nomination for her role in the revival of Andrew Lloyd Webber’s ‘Cat’s’ in London’s West End. Having reunited the Pussycat Dolls in 2019 with a viral television performance and a new, number one music video, Scherzinger is set to lead their reunion world tour post-COVID.
On an international platform, Nicole maintains a global presence with multiple television formats including, ‘X-Factor’ in the U.K., ‘Australia’s Got Talent’ on 7 Network in Australia, and has just wrapped the fifth season of the hit U.S. T.V. show ‘Masked Singer’ on FOX. In the motion picture space, Scherzinger voiced the role of ’Sina’ in Disney’s animated blockbuster ‘Moana’ and has recently completed a scripted project for Netflix.
Outside of the entertainment space, she works closely with ’Special Olympics,’ ‘UNICEF’ and ‘CAST LA” as an ambassador of their international relief efforts. As a global household name and tastemaker in categories such as health, fitness, fashion, lifestyle, and beauty, Scherzinger continues to work with prestigious brands across the world, including this new relationship with ‘Playtika.’
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About Luis Fonsi
Luis Fonsi is an award-winning global artist from Puerto Rico, one of the leading Latin Music figures of his generation, with over 22 years of a successful artistic career. From his debut album “Comenzaré” (1998) to his latest studio album “Vida” (2019), Fonsi has continuously broken sales records while leading the charts.
His undeniable and unique talent, as well as his extensive lists of radio hits, has made him one of music’s most influential and successful artists, allowing him to break barriers, cross borders, and seduce millions of people around the world.
Awarded with multiple gold, platinum, and diamond records as well as some of the most prestigious awards, including four GRAMMY nominations, five Latin GRAMMY®, 12 Latin Billboard Awards, five Billboard Awards, 17 Premios Juventud, two American Music Awards, two Teen Choice Awards, to name a few. In addition to the awards, Fonsi has received seven Guinness World Records titles thanks to his chart-topping song “Despacito.” His ninth album, “Vida,” debuted at No. 1 on Billboard’s “Top Latin Albums” chart and certified double diamond for more than 1.3 million copies sold in the United States alone. Four of the singles from “Vida,” including “Despacito,” with Daddy Yankee and Justin Bieber, “Échame La Culpa,” with Demi Lovato, “Calypso,” with Stefflon Don, and “Impossible” with Ozuna, reached # 1 on the radio charts. Since its release in February 2019, “Vida” has been nominated for a GRAMMY, Latin GRAMMY, Latin American Music Awards, Premio Lo Nuestro, and Premios Billboard a la Música Latina, among others.
After conquering the world with his album VIDA, Fonsi continued to release hit singles, including “Date La Vuelta” with Nicky Jam and Sebastián Yatra, Girasoles, and the most recent “Perfecta” with Farruko. Prior to the pandemic, Fonsi toured the world with his successful “Vida World Tour,” which began in 2019 in Europe and continued in the United States, Guatemala, Paraguay, Argentina, Chile, and Saudi Arabia.
On February 18th, Fonsi released a brand-new single called “Vacío” ft. Urban sensation Rauw Alejandro. Both artists perform the song for the time on Television during Univision’s Premio Lo Nuestro. The video, directed by Carlos Perez (director responsible for Despacito, Échame La Culpa, and Imposible videos, among others), registers more than 10 million views in just one week since its release.
For the last 15 years, Fonsi has served as the spoke person for St. Jude’s campaign “Thanks and Giving” for the Hispanic community. Also, and since Huracan Maria, the international star, has worked intensely to help people on the island, both donating medicine and essential need products and building houses in La Perla’s communitya through the Luis Fonsi Foundation.
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About Bingo Blitz
Bingo Blitz is the #1 free-to-play social bingo game, with over 1 million active players per day on social networks and mobile platforms, forming a large community of players from all over the world. At Bingo Blitz, we care about our players and are driven by a commitment to provide them with the highest quality product and user experience. Through a high-action, a skill-based game packed with exciting narratives, innovative features, and mega prizes, our mission is to reinvent the way people play Bingo. Our unique social platform and content make it fun and easy for millions of people to play and connect with each other worldwide.
bingoblitz.com
About Playtika:
Playtika Holding Corp. is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,700 employees in 19 offices worldwide, including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnytsia.
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