YA1000, the new urban-genre promise presents his first promotional single under the roof of JAK Entertainment: “Mas duro”. This song represents his formal and professional foray into the urban music industry and it is just a “taste” of the great talent that this young man is ready to share with the world.
“Mas duro”, produced by the YA1000 himself, is released together with his official music video (available on YouTube), an ode to the sensuality of the female figure and the emotions it transmits through dance. On the other hand, YA1000 shows himself confident in a solo performance that captures the attention of a beautiful girl.
The videoclip features a surprise appearance of Puerto Rican actor- producer Luis “Luisito” Vigoreaux, one of the most important TV personalities in his country and whose family is recognized as the main pioneers of the television industry in Puerto Rico. “Luisito” Vigoreaux had the time of his life shooting the video, while driving the true plot of the story.
A new-strong-sensual voice will capture the attention of Latin-urban music fans. After some stumbles and experiences gained on the long-awaited “road to stardom”, YA1000 is more than ready to show the world his urban hip-hop fusion with “Mas duro”, a song with “spicy” and uncensored lyrics, made for party and “perreo time”.
The song comes off the artist’s first EP with JAK Entertainment, and his professional foray into music is full of great expectations. YA1000 is not only a talented singer-songwriter, he is also an avid producer who empirically learned to develop his art, working hand in hand with other renowned producers and artists before deciding to pursue his own artistic career.
“I feel hopeful and at the same time confident that people and urban-music fans will like this song. I’ve put my best on Mas duro and I’m ready to let the world hear it”, stated YA1000.
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