Dash Radio, Inc. (“Dash Radio”) and the Nothin’ But Net channel (“NBN”) today announced a multiyear collaborative relationship with the NBA 2K League to launch the first digital radio livestream of NBA 2K League games beginning Tuesday, June 30.
Together, Dash Radio and the Nothin’ But Net channel have worked to develop radio coverage featuring curated content covering the NBA 2K League. The 24/7 basketball‑focused NBN channel — powered by Dash Radio — will provide live coverage of NBA 2K League games, tournaments and playoffs, a one-hour show every Wednesday and Thursday hosted by Aaron Groshong entitled, “The NBA 2K League Show,” as well as live postgame shows hosted by Groshong and Kevin Draves entitled, “NBA 2K League Show GGs.” Both shows will feature interviews with players, league personnel and other league personalities.
“We are excited to announce this partnership and think the synergies between Dash Radio and the NBA 2K League create an extremely compelling and original way for consumers to place themselves at the intersection of sports, gaming culture, and music” said DJ Skee, Founder, Dash Radio.
“From the inception of the NBA 2K League, Dash Radio and the Nothin’ But Net channel have provided weekly coverage, player interviews and analysis surrounding the NBA 2K League. Today is a culmination of our collective efforts to support esports and the NBA 2K League,” said Nothin’ But Net Founder and Host, Aaron Groshong.
“We are thrilled to partner with Dash Radio’s Nothin’ But Net channel to launch the first-ever digital radio livestream of NBA 2K League games,” said NBA 2K League Head of Business Development, Lindsay Ullman. “Through this partnership we look forward to bringing the excitement of the NBA 2K League and the personalities of our amazing players to Dash Radio’s 12 million subscribers in the U.S and Canada.”
Nothin’ But Net will broadcast primarily from the Dash Radio studio in Los Angeles. The goal of this coverage is to create a collaborative place for Dash Radio talent to showcase the NBA 2K League and its 23 teams and allow NBA 2K League fans to experience the league on a free digital platform. Fans and listeners will be able to interact with the channel through social media and the Dash Radio app.
Anyone can sign up for a free subscription at dashradio.com/nothinbutnet or with the Dash Radio app for iOS or Google Play where subscribers can save their “dashboard” of favorite music.
Dash Radio currently boasts 12 million subscribers who enjoy non-stop, live broadcasts and original stations across multiple genres and categories. Stations are powered by some of the biggest artists, DJs, radio personalities, musicians, and music tastemakers in the world.
About Nothin’ But Net
At Nothin’ But Net our goal is 24-hour coverage of NBA, WNBA, NBA 2K League, and Fantasy Basketball, covering all teams and topics. We strive to be the go-to radio station and medium for this specific coverage. Nothin’ But Net offers shows a platform to not only reach the many active listeners of Dash Radio, but also help them solidify their brand and voice. We have built a community of fans and experts that are growing daily.
About Dash Radio
Dash Radio is the global leader in curated, lean-back audio experiences. Since its 2015 launch, Dash has become the world’s largest all-original digital broadcaster, empowering many of the world’s biggest artists, influencers and brands to take radio over the top, directly to fans, without fees or subscriptions. Featuring over 80 curator-championed original stations, Dash is available on 50+ platforms – inside nearly every connected car service, smart home product and IoT device. With no traditional commercials, Dash Radio offers fans the perfected music discovery experience free of charge, while offering brands a more authentic and effective way to engage these audiences worldwide. For more information, please visit dashradio.com.
About the NBA 2K League
The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. (NASDAQ:TTWO), launched in 2018 and features the best NBA 2K players in the world. Each of the league’s 23 teams features six players who compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs. NBA 2K League partners include Anheuser-Busch, AT&T, Champion Athleticwear, eGG Network, ESPN, Facebook, GameStop, HyperX, Jostens, Panera Bread, Raynor Gaming, SAP, SCUF Gaming, Snickers, Sportsnet, Stance, Tissot, Twitch and YouTube. For more information about the NBA 2K League, visit NBA2KLeague.com.