Cementing himself as one of the globe’s hottest international stars, MERGUI officially makes his debut for Saban Music Group with his first English language single and music video, “Sucks To Know You (FU),” today. It kickstarts what promises to be his biggest and boldest chapter yet worldwide.
The track bottles the aftermath of a breakup into an irresistible and infectious anthem. Powered by an off-kilter beat and slick guitar riff, the momentum builds towards a manically catchy chorus as he confesses, “I hate you. I miss you. Sucks to know you.“ Tapping into the post-breakup feels, the accompanying visual finds MERGUI behind the wheel of a vintage red sedan with “MERGUI” as its license plate. He speeds through a field of flowers, singing and screaming the lyrics to the steering wheel with no shortage of emotion. It perfectly reflects the song’s unpredictable ups and downs.
He recently performed to an audience of 50,000 strong when he opened for Maroon 5 at Park HaYarkon in Tel Aviv. It made headlines worldwide.
It’s just the beginning for MERGUI, though. He’s already generated significant traction back home and recently caught the attention of Saban Music Group Founder, CEO, and namesake, Haim Saban. Earlier this year, Saban reached out and welcomed MERGUI to the label.
Regarding the signing, he commented, “I can’t believe I’m part of the Saban Music Group family. When Haim Saban reached out, I felt like he immediately understood my vision, and we have a chance to make history together now. It begins now with ‘Sucks To Know You (FU)’.”
ABOUT MERGUI
In 2020, Haim Saban personally signed MERGUI to Saban Music Group. After amassing tens of millions of streams and emerging as a star in Israel, the singer, songwriter, producer, dancer, and international phenomenon MERGUI arrives as a fiery force for pop worldwide on a series of English-language singles for Saban Music Group and his upcoming debut EP, Dark Side of the Rainbow. Inspired by his musical family and the western stars he watched on YouTube growing up, such as Michael Jackson, Bruno Mars, Justin Timberlake, Stevie Wonder, and Justin Bieber, MERGUI decided to study music at a high school for the arts before auditioning for the Israeli TV competition Rising Star at age 17. He placed second on the show, attracting a rabid fan base before releasing his first Hebrew single in 2019.
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